Studies have proven that consumers trust business recommendations from friends, family members, and acquaintances. When your business gets recommended to someone, they are more likely to give it a chance. This makes loyal, repeat customers all the more valuable. Here are some tips to develop great relationships with customers, gaining repeat and referral business.
Repeat business starts with superior customer service. Take the opportunity to get to know the people behind the business and enjoy a personal connection. Always keep the lines of communication open. In addition to providing friendly customer service during daily interactions, your team should go the extra mile when customers have questions or problems.
Follow Up With Your Customers
You can follow up with customers using different methods of contact such as e-mail, postcards, flyers or greeting cards, or by simply using the telephone. Reaching out to them personally will indicate that you value them and their business. It will also help to prolong your business relationship with them. Following up with your clients after the completion of a project allows you the opportunity to ask about any additional projects on the horizon.
Stay in Touch
A quarterly newsletter with seasonal sales or discounts is a wonderful way to stay in touch with your customers. Let them know what is new and happening in your business and in your industry. You can also include a coupon in personalized birthday cards or holiday cards.
Celebrate Company Milestones With Your Customers
You are not in the business of transactions, you are in the business of relationships. Anytime you have a major milestone, include your customers to allow them to celebrate with you. Every milestone is a chance to tell your story to your customers. It is also an opportunity to offer promotions to your existing customers.
Northside Tool Rental has been serving companies just like yours since 1953. We are your hometown rental service. Our only focus is tool and equipment rental, it is our specialty!